PGA TOUR invests in Golfbreaks to bring unparalleled experience to more fans By Brian Weis

PGA TOUR invests in Golfbreaks to bring unparalleled experience to more fans

Market leader in golf travel to scale business through PGA TOUR assets

By Brian Weis

The PGA TOUR and Golfbreaks are joining forces to offer avid golf fans a better solution to booking golf vacations at over 2,500 destinations throughout Europe and North America under the "Golfbreaks by PGA TOUR" brand.

Founded in 1998 in the United Kingdom, Golfbreaks' relentless focus on choice, service, value and loyalty has enabled the company to become the market leader in golf travel. Following 21 consecutive years of revenue growth, Golfbreaks now looks to accelerate the expansion of its North American business.

"We opened our U.S. office in 2016 to help the 30 million-plus golfers with a one-stop travel service offering of high-quality, good-value golf vacations," said Andrew Stanley, Golfbreaks Chief Executive Officer. "Having achieved three years of double-digit growth, the time was right for us to find a strategic partner who was fully committed to help us scale this business. Combining the PGA TOUR's credibility, reach and assets with Golfbreaks' market knowledge and core business IP creates a scalable platform to grow the business across all geographies."

Specifically, the PGA TOUR will contribute its brand and select marketing assets to raise the profile and visibility of Golfbreaks to its sizable fan base. In addition, Golfbreaks will build tournament experience packages at high-profile events like THE PLAYERS Championship and the FedExCup Playoffs as well as unique "stay and play" vacations at prominent TPC properties such as TPC Sawgrass and TPC Las Vegas.

"Booking a golf vacation in the States can be an arduous process," said Lance Stover, PGA TOUR Senior Vice President, New Ventures. "In partnership with Golfbreaks, we can help showcase a better solution. Highly skilled agents that simplify the discovery and planning process at a better value is an incredible proposition. Coupled with our marketing reach and unique assets, we can help redefine what golf travel means to our fans."

Golfbreaks will continue to be managed and operated by the existing and long-standing Golfbreaks leadership team. As a minority shareholder in the company, the PGA TOUR will also serve on the Board of the parent company, Golfbreaks Limited.

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Revised: 11/01/2019 - Article Viewed 28,907 Times

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.